Customer storyCustomer story8 hrs → 1 hr
Final upload time
50%+
Reduction in data transformation time
6 mo → 1 wk
New hire ramp time
See why teams at high growth companies use Rubie.
Curbwaste is an all-in-one operations platform for private haulers, covering everything from order intake and dispatching to driver apps, billing, and reporting.
“The transformation piece for Rubie is what really took us to the next level...Anyone can technically just type in what they want it to do and have Rubie actually work for it.”
CHALLENGE
As Head of Implementation, Kevin managed a process that worked but was highly manual and increasingly difficult to scale. Every customer implementation required at least two data uploads: an initial review upload and a time-critical final upload right before go-live. Each upload demanded 4-8 hours of manual formatting in Excel—collecting data, running reports, and fitting everything into templates that had zero flexibility.
The team used tools for basic file cleanup and PDF indexing, but all mapping, logic, and formatting fell to individual implementation managers. The final upload was the real problem. Even after completing a clean practice run, there was no way to automate the final upload. Implementation managers had to reformat everything from scratch under tight deadlines.
The templates were so rigid that copying or pasting cells could overwrite hidden logic and cause import failures. Customers could also modify shared spreadsheets, introducing unknown changes that resulted in failed imports.
“There was no centralized logic outside of data-validated sheets. If you pasted over certain cells, it could overwrite formulas, and your import would fail. We also gave these spreadsheets to customers, and they could adjust them, so we'd have no idea what changed.”
SOLUTION
Kevin had evaluated nearly ten different ETL tools over several years. Most were essentially glorified Excel. They could map columns but couldn't handle the business logic transformation required before data was even ready to map. Rubie was different.
The key differentiator was Rubie's ability to understand business concepts and recommend actions, rather than requiring explicit instructions for every operation. The platform could validate across different sheets and tabs, a functionality that didn't exist in other software. And critically, the logic lives on the backend, where it can't be accidentally overwritten.
The turning point came when Rubie released the dynamic mapper, enabling conversational mapping. This removed the technical barrier entirely. Implementation managers could simply explain what they wanted to do in plain language rather than wrestling with complex configurations. It went from a specialist skill to something that anyone on the team could do.
“Rubie gets the business logic and recommends things, versus us having to tell a system exactly where to put it. The conversational mapping took the technical piece away from our implementation managers. They can just explain what they want to do.”
OUTCOME
Curbwaste recently took their largest account live using Rubie for the full end-to-end data process. A final upload that would have taken 8+ hours of manual work was completed in approximately one hour. Because the migration was from a competitor's platform, the mapping logic is now a repeatable playbook that sales can use to target similar accounts.
Across implementations, work that previously required 8-12 hours now takes half that time or less. But the efficiency gains extend beyond raw time savings. The team now feeds customer files into Rubie before the first call, generating specific questions about data quality issues. This allows them to provide actionable feedback within the first week, instead of discovering problems after multiple calls and sample uploads.
The impact on team development has been equally significant. Previously, it took an implementation manager 6 months to build the Excel skills needed to run a data migration independently. Rubie automates much of the validation work, dramatically reducing the handholding required and freeing the team from manual Excel tasks that weren't core to their role.
Going forward, Curbwaste plans to expand in three areas: custom playbooks for specific competitor migrations that sales can use to open doors, API integration so the implementation team can own more of what used to go to engineering, and a HubSpot connection to sync customers directly into their platform.
“Now we can actually tell customers their data has issues, which we never could historically. We'd go to the ends of the earth trying to clean it ourselves. Now we come back with actionable, specific things they can fix. We look way more organized, like we actually reviewed their data ahead of time.”
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